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Resellers and Retailers



Hello Everyone,

Can you configure the system to have different pricing for resellers and retail customers? I have a rather complex setup where the pricing is different between resellers and retailers, plus there are quantity discounts, add on services, consolidated billing, pro-rated billing to sync to an existing invoice cycle, etc...

What I mean by consolidated billing is that we have clients with multiple locations and some will have each location pay for their own services and some want all their locations bills paid centrally by the corporate entity.

Thanks for your comments!


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  • WHMCS Customer Service

Hi John,

There are several things you could do to manage different pricing.

Prices can be changed in bulk at any time using the native add-on https://docs.whmcs.com/Bulk_Pricing_Updater_Addon

Alternatively, you could create a separate client group for resellers: https://docs.whmcs.com/Client_Groups

This would be useful mainly for domain names. Client groups also let you do a blanket discount, so you could give resellers a 10% discount off all retail pricing for example.

Or you could create a separate product group for the resellers and keep it hidden. That way it won't appear on the shopping cart pages. But there is still the direct link you can provide to the reseller. As a shortcut, you can copy existing products and groups and then adjust as needed; to save having to re-create them all from scratch.

In this case, someone could potentially guess the product group link though, so could restrict access to certain products or groups with an action hook: https://developers.whmcs.com/hooks-reference/shopping-cart/#shoppingcartvalidatecheckout

Don't hesitate to contact our team directly should you need further assistance on your specific scenario: https://www.whmcs.com/support/

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