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Upsells, Downsells, and OTOs ?


Its Trish

Question

1. Upsells

2. Downsells

3. Back-end Offers

4. OTOs

5. Sequential OTOs

 

Hi,

I noticed that WHMCS can easily be setup

for doing product upsells.

 

And apparently a back-end offer can be implemented

simply by putting the offer inside the paid members area.

 

It would be awesome (for marketers everywhere) if WHMCS

could do downsells, bumps, and/or OTO's.

 

Does anyone know if those items can be implemented?

And if it requires a customization, how difficult of a mod would be required?

 

trish : - )

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fyi for those who don't know,

OTO is the acronym for "one time offer".

 

Buyer purchases $97 product --> Buyer is presented with a $47 OTO ---> Buyer clicks YES or NO

 

Once the buyer pays for their product, they're brought to an OTO page that says something ike: "Before you proceed with your product download, check out the offer below. This is a ONE TIME OFFER. You will only see this offer ONE TIME only, and if you leave then come back to this page, or hit your browser's Reload button now, this offer will be gone."

 

The buyer must scroll all the way down, thru the entire salespage of the OTO offer, then click YES or NO to the offer. If they click NO then they're brought to the download page of the product they previously purchased.

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To WHMCS staff:

 

Would you kindly reply to this thread.

 

The majority of membership management systems

(and many e-commerce systems designed for marketers)

include the feature of setting up an OTO after a sale.

 

OTOs are serious business, and marketers want this feature badly.

Go to any busy marketing forum and search for "oto"

and you'll see a HUGE amount of discussion.

 

For one of our single product websites, which did $108,000

in a given period, $30k of that was from OTOs. (almost 1/3 !!!)

Virtually all marketers want to implement OTOs

into their product ordering flow.

 

Adding OTOs to WHMCS.....

 

There was a crappy system that did OTOs, upsells, downsells

(and some other things, like dime sales and sequential price firesales)

...and even though the system was crapppy, word spread

like wildfire thru forums and blogs and marketers flocked

to purchase the system. (regardless of the know crappy-factor)

 

Now if WHMCS were to implement OTOs and perhaps some other

features listed in the original post, then WHMCS would be

HOT HOT HOT for marketers, and man you guys would get some

buzz and finally penetrate the Internet Marketers market.

 

trish : - )

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  • WHMCS Support Manager

You're the first person to mention such a feature, without a demand for it, it's unlikely to be implemented.

 

Start a request in the Feature Request forum and try to drum up interest. Or drop us a ticket if you want a quote for custom development.

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Does anyone know if those items can be implemented?

And if it requires a customization, how difficult of a mod would be required?

Yes, all of those things can be done by you adding the customisations/code for it into your TPL files

 

The entire "back-end" for clients is templated, so adding up/down/side-sells, oto's and other marketing-sh!te designed to annoy your clients is all do-able :D

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Now if WHMCS were to implement OTOs and perhaps some other

features listed in the original post, then WHMCS would be

HOT HOT HOT for marketers, and man you guys would get some

buzz and finally penetrate the Internet Marketers market.

 

Maybe they don't want to.

 

Just maybe they want to keep the software doing what it's designed for, which is managing your clients, billing and support.

 

It's not meant as a marketing tool.

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Yes, all of those things can be done by you adding the customisations/code for it into your TPL files

 

The entire "back-end" for clients is templated, so adding up/down/side-sells, oto's and other marketing-sh!te designed to annoy your clients is all do-able :D

 

Rob,

 

About your "marketing sh!t" comment... You obviously don't

know the first thing about marketing and you automatically assume

that because a certain feature exists, it's going to be used for evil.

(or in your words, "to annoy")

 

In the 1960's McDonalds sent a memo to all restaurants,

requiring them to ask customers, "Would you like fries with your order?"

(and that btw is what's known as an upsell) The end of that story is

that each person's order--and total revenue companywide--increased by 35%.

 

So Rob the next time you go into McDonalds, and the girl starts to

ask you about the fries thing, you can put your finger over her lips

and tell her not to give you any of her marketing sh!t.

 

Yes, all of those things can be done by you adding the customisations/code for it into your TPL files

 

Integrating my suggested marketing features into WHMCS

would boost WHMCS sales like you would never imagine.

One of the top trafficked websites in the entire world, with

an Alexa 1,000 traffic rating, is a forum talks about this stuff

all day long. They want (and really badly) one system that does it all.

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This is so funny...

 

Trish is definitely right about the marketing thing, and it would boost WHMCS sales as it would be opening a new market for the company. It's a well known fact that the more people (markets) a business appeals to, the more sales it will generate.

 

It's not for me but I do see it working out for WHMCS in the end. Well done Trish for putting Rob back in his seat! I couldn't of thought up a better example myself.

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For those not aware - when you first go to order a product in WHMCS and you have Domain Registration enabled, and it asks the user if they want to register a domain - that's upselling!!

 

I've implemented a custom template version where if a user orders our eCommerce package it offers the user the choice to purchase an SSL Certificate (not through Add-Ons). It's not pretty, but it does do the job on our end. If I can clean it up a litte, maybe I can drop you some code on this.

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For those not aware - when you first go to order a product in WHMCS and you have Domain Registration enabled, and it asks the user if they want to register a domain - that's upselling!!

 

I've implemented a custom template version where if a user orders our eCommerce package it offers the user the choice to purchase an SSL Certificate (not through Add-Ons). It's not pretty, but it does do the job on our end. If I can clean it up a litte, maybe I can drop you some code on this.

 

I will love to see the code.

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I would love to see an OTO feature implemented

 

The addon is a good start but more flexibility is needed especially for those of use who are using whmcs to sell more that hosting.

 

the other ordering option that seems to come up with every template is the ability to remove navigation from the order process...

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I think I'm going to build a form on or before the order complete page that will them select if they want an upsell or not and then when the form is submitted it will open a new support ticket telling me what they selected and then I can just manually generate an invoice for it.

 

This way its an "upsell after" so you dont risk losing your customer in the front end, you've already captured their contact and payment info if they bail out of the checkout process

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we have done some mods on template to do the upselling. You may take a look at https://billing.exabytes.in/mypanel/cart.php

 

But is hard to maintain as every time when we update the WHMCS, the codes may be over written and by right different products shall have its own upsell / cross sell product range. So editing the template file is kinda like make the upsell standard to every one.

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I have background in ecommerce and marketing and I will confirm that upsells/downsells and oto's make a HUGE revenue difference at the end of the day. In fact, I found this thread while trying to figure out how to update a product during order process, a form of upgrade....

 

And these features are not for gimicks... you fool! :)

 

+1000 on the feature request

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