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Mass Mailing Opt-out / Opt-in -- New Canadian Laws


HSc

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There's a new Canadian law taking effect on July 1, 2014 affecting all mailing lists.

 

Effectively, any exiting mailing list must be re-approved by the customer. We can't offer them an Opt-out, we have to offer an OPT-IN to continue. An Opt-out will be in contravention of the new law.

 

Is there any way to set ALL to Opt-out so that we can then send an Email with instructions on how to Opt-in?

 

Any other ideas or suggestions?

 

 

Thanks,

HSc

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you could run an SQL query using phpmyadmin or similar program - to enable opt-out, you need to set the emailoptout value to 1 (0 to disable opt-out)..

 

so, if you wanted to do this for all clients, you would use...

 

update tblclients set emailoptout=1;

if you wanted to do it only for Canadian clients, you could use...

 

update tblclients set emailoptout=1 where country="CA";

remember to backup your database before making any modifications.

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are you able to email the CA customers to ask them to opt-back-in, or is that no allowed under the new CA law? If so, I'd write a simple php script to toggle them back to opt-in, after I used the SQL update provided by brian!

 

Yes, I think the new rules would permit an Email asking them to log back in. I just can't imagine *my* customers actually doing so. Most would just ignore it and thereby be unsubbed by law.

 

The vast majority of emails that I've been getting from Canadian companies who are in the same boat all have a "click to continue receiving" email link. Much like a "unsubscribe" link in reverse.

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The vast majority of emails that I've been getting from Canadian companies who are in the same boat all have a "click to continue receiving" email link. Much like a "unsubscribe" link in reverse.

this also can be done with custom script

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  • 2 weeks later...
are you able to email the CA customers to ask them to opt-back-in, or is that no allowed under the new CA law? If so, I'd write a simple php script to toggle them back to opt-in, after I used the SQL update provided by brian!

 

 

we have to do it before july 1st. But for now, it's too late.

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what if you dont live in CA but you have clients in CA, what i mean is that is this a CA to CA law or any country to CA law.

 

What im thinking is that what if i dont have any CA clients and i happen to get one, the law is not posted to me so how would i know. Is this something that we need to maybe discuss on a WHMCS level or would this only be a "fly by the seat of your pants till you get caught" then buy a custom addon type deal...

 

I just dont see how we can possibly keep up with email regulations in every state, every country without some kind of tool.

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  • 2 weeks later...

If your business is outside of CA, the law is not applicable to you.

 

For example; If your business is US, but you have some CA customer and you want to spam CA without their permission (newletter), you can. (limited to your local law).

 

For all CA business, we have to ask to our CA client (only our CA) "Opt-in Newletter" and have an option to "Opt-Out" at any moment, and we have to include a link to Opt-Out in all email we sent.

 

All service email, (ticket, service etcc) are not applicable to this new law.

 

Applicable only on all marketing Email

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Well then that would be your easy answer right there, dont send any clients or anyone marketing email from your hosting company. Stick with requested information only, service and business (client) related emails. I never bought anything off the net via a marketing letter anyway. Save your time and take it to the streets with business cards, youll do more good.

 

Also this brings up another point, for those hosting companies or any domain actually that have in in their TOS that you must accept our emails then the new law trumps that i guess. Right now if i have a social site and i get a email returned undeliverable or they opt out, i delete their account. But with this new law i guess i could not do that. Which is more binding? The law or a TOS that someone agrees to, i wonder.

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