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Google Ads Conversion Tracking

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Posted (edited)
I have an add running 24/7 for specific product group on Google Ads but I cannot for the life of me figure out how to track sales conversion, in this case being any sales from ad clicks. I'm logged into my Ads account in the Tools > Conversions section. See attached.

Then I choose "install the tag yourself" option after that. See attached.

Where does this go for new sales specifically? Should it be "page load" or "snippet" option?



Edited by Chad

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Hi Chad,

In your orderforms under the `complete.tpl` file you should see the following line:

{if $ispaid}
	<!-- Enter any HTML code which should be displayed when a user has completed checkout here -->
	<!-- Common uses of this include conversion and affiliate tracking scripts -->

We have ours in there. I am not sure about the tracking type - we have ours set to 'page load' since that should only be loaded when it's paid, however someone else may confirm.

Hope that helps anyway 🙂 

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