google analytics Google Analytics Enhanced E-commerce for WHMCS

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Google Analytics Enhanced E-commerce for WHMCS implement Universal Analytics Enhanced E-commerce features using Google Tag Manager on WHMCS. With this module, you now can track all orders in Google Analytics and Goals Conversion. Optimize your Adwords Campaigns with information about sales orders, revenue, CPA and more!

Google Analytics Enhanced E-commerce enables product impression, promotion, and sales data to be sent to Google Analytics. Track Page Views, Events, and Actions on all WHMCS pages. Track the order funnel and revenue, abandoned checkout process, generate page value and improve the data analysis of your audience.

Find out into WHMCS Marketplace list, https://marketplace.whmcs.com/product/3118

See our presentation video here.

Main Features

The Google Analytics Enhanced E-commerce for WHMCS allows you to analyze purchase activity on your WHMCS. Now you can collect product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other information such as:

• Track Transactions
• Track Products adds to Cart
• Track Products removed from Cart (coming soon)
• Track Checkout and Purchase Funnel
• Track Shopping Behavior
• Track Checkout Behavior
• Track Product Performance:
  • Product Revenue
  • Unique Product Purchases
  • Avg. Price
  • Product Refund (coming soon)
• Track Sales Performance:
  • Revenue per Transaction
  • Tax paid per Transaction
  • Refund Amount (coming soon)
• Track Marketing Promotions:
  • Coupons Usage per Order
  • Coupons Usage per Product (coming soon)
  • Internal Promotion (coming soon)
  • Affiliate Code (coming soon)

Google Analytics Enhanced E-commerce for WHMCS lets you see the overall state of the performance of your WHMCS, and provides the ability to enable three categories of related metrics on:

Shopping Behavior Analysis

The Shopping Behavior Analysis report lets you see the number of sessions that included each stage of your purchase funnel, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage. You can evaluate your users' shopping experience from product impression to transaction.

 

Checkout Behavior Analysis

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved from one step to the next, how many abandoned the process at each step, and how many entered the process at each step.

 

Product Performance

The Product Performance report lets you see how your products performed from two different points of view.

 

Sales Performance

The Sales Performance report lets you evaluate sales dimensions and report metrics per sale.

 

Order Coupon

The Order Coupon report lets you see how your order-level coupons performed.

 

Domains Purchases and TLD's

Whit Google Analytics Enhanced E-commerce for WHMCS you can keep your digital strategy improved tracking the domains purchases and renews. Generate analysis on Google Analytics with the most orders TLD's and more!

Events and Behavior

Keep track the user Events on checkout funnel. See all events steps involved in a transaction such as:

• Product Impressions: Track Products Impression when a Product Group is visited.
• Product Details: Track events when the product have configuration options or additional modules
• Add to Cart: Trigger an event when a product is added to shopping cart.
• Checkout: Track any event on registration and payment process.
• Purchase: Collect all data of the order and push to Google Analytics.

 

Multi-currency Support

This module supports multi-currency orders. You can track any currency used on your orders.

You can purchase this module on WHMCS Marketplace, https://marketplace.whmcs.com/product/3118

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What's New in WHMCS GTM v4.2

We are thrilled to announce the release of WHMCS Google Tag Manager (GTM) version 4.2.0. This major update brings a host of new features, improvements, and deprecations, all designed to enhance your tracking capabilities with Google Tag Manager.

Enhanced Conversions for Web

The most notable feature in this release is the introduction of Enhanced Conversions for Web. This new feature leverages first-party data provided by the WHMCS GTM module in the Data Layer, enabling you to track conversions more accurately and efficiently. This is a game-changer for Google Ads users, enabling advanced conversion reports and attribution models that help optimize campaigns and improve ROI.

User ID Attribution

We've also introduced User ID Attribution, a feature that allows tracking users across devices and sessions by assigning the unique WHMCS customer identification to a pre-defined Data Layer parameter recognized by Google Services. This feature also allows you to define the User ID strategy by selecting the value to be used, the customer ID or UUID.

Promotion Attribution

Promotion Attribution is another new feature in this release. It introduces new parameters promotion_id and promotion_name in e-commerce event layers. This feeds the GA4 Promotions report with coupon id and promotion name, helping to visualize the purchase funnels that used discount coupons.

New User Events

In addition to these, we've introduced new user events to track user interactions with WHMCS. The new events are login, sign_up, ticket_open, and ticket_close. These events are present when the user performs such actions on WHMCS and are available in the Data Layer to be used in tags and triggers.

New Data Layer Objects

We've also introduced new Data Layer objects to store customer data, user data, and WHMCS data. These objects store data such as name, email, phone, address, and other information that can be used to enhance tracking and attribution.

Google Tag Manager Refactoring

This release also brings a complete refactoring of the Google Tag Manager to reflect the new capabilities and configurations available in Google Analytics 4, Google Tag, and Google Marketing services. We've introduced a simplified configuration process through the possibility of importing a pre-configured container template. This template contains all the necessary tags, triggers, and variables to track WHMCS events and user interactions.

Deprecation of Google Analytics 3

With this release, we've deprecated Google Analytics 3 and removed it from the module. Now all events and parameters are only compatible with Google Analytics 4 and Google Tag.

 

For a detailed overview of all the changes, please refer to our change log. See also What’s New in WHMCS GTM v4.2.

Get now your copy of WHMCS GTM to take advantage of these new features and improvements!

Stay tuned for more updates and improvements in the near future.