Are you doing business ? This is the way the world works. There is the reseller program already so, in the reseller program, they sell at a discount price and they are already "handing cash out" for the reseller to be able to make money.
I'm aware of how an affiliate program works. I was just saying it's going to be less money going towards them. I guess it just depends on how blood thirsty everyone is, and just how much they think they should recieve for promoting something that basically sells itself.