First of all you are not correct about what my site was going to be about... I was going to have a site where people could create an account and use an easy auction template creator to create their auction listings and store their images on my server. They would just choose from some predefined templates, or add their own and fill in the blanks then submit.... The next page would show what their auction would look like and then they could copy and paste the html when they listed their item on eBay...
I had no intention on doing any SEO stuff to get listed...
My sites name was "ListingsOnEbay.com"
But the same name could have read,"ListingsOnebay.com" with Onebay being my company name...
So because of the different choices in the name, eBay had no right to contact me with their threatening letter... And when I replied to try to explain the name to them, all I got in return was a copy of the first harrassing email.
Anyway, I didn't have the time to develope the site so I got rid of the name...