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Marketing domain and hosting services


jgjh151

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Any tips on marketing domain registrations and hosting? I do mostly web development and host a lot of my client's sites. Some have also registered domains with me. But I'm looking for ways to get hosting or domain only clients and am kind of lost on that area. Seems there are already a zillion places to host and register domains, how would I ever grow this area of my business?

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  • 3 weeks later...

The key here is to focus on your value add. If you highlight the pricing, then to the customers, you just appear to be competing with others based on price. If you focus on your local market, and the service, support, and custom solutions, or needs evaluation, then you'll attract the customers who value those services, which you can make more margin on for the time invested. As a web dev shop, you can't make any money competing with the big boys that have everything automated, but you can attract customers who want to do business with someone local, or who can help them with custom solutions.

 

We've been selling hosting and domains for 10 years, but it's mainly been referral from local market and word of mouth. That being said, this year we will launch a website. Our primary focus is business email hosting. Web and domains are complimentary services for us.

 

Hope this is helpful.

 

bh

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