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Hi, Most of you already noticed that Google Analytics changed its Official Tracking Code to Universal Analytics. Some of the new features that Universal analytics provides are: Tracking of multiple visits for a single user Multiple browser tracking (previously a different browser meant a new visit) Cross device tracking – this will allow you to analyze how visitors consume site content across various devices and will really help to show how valuable mobile is Customized dimensions and metrics Customization of session and campaign cookie life time via the UI Native cross-domain tracking between sub-domains Offline activity A major new feature that comes with Universal Analytics is that you can track your users’ behavior across multiple platforms. Let’s say that one of your clients visit your website from his office desktop, then he visit your site again from his mobile phone while he is in the metro on his way to home and finally, he visit your site from home using his tablet. With the old analytics that would be counted as three unique visits but now with Universal analytics it will count only one unique visit and you will get much clearer understanding of your customers’ journey and conversion path. Our team was working on this and we are glad to announce a new addon module, the “New Google Analytics”. This addon inserts the new Google Analytics tracking code in your WHMCS installation. It is not just another addon module, with this module you can make several customizations in the tracking code and track not only your visitors but also your customers by the new feature of Google analytics “Track IDs”. Let’s see what you can do with this addon: Tracking Code: As usual you write your tracking code in format of UA-XXXXXXXX-X in order to start tracking your visitors Tracking Domain: This is an optional field where you write the domain you want to track. If you want to track also sub-domains you leave it in its default value (auto). Cross Domains Tracking: A new feature is the Cross Domains Tracking if you check this field you enable the tracking across multiple Domains (ex. yourdomain.com, otherdomain.co.uk, nextdomain.gr etc). This is useful if you have different domains for shopping cart, for blog etc. This is not for sub-domains as Universal analytics tracks sub-domains automatically. Cross Domains: If you choose the “Cross Domains Tracking”, here you must write the domains you want to track. Track Admins: The “Track Admins” option lets you choose if you want to track your administrators’ front end actions. Usually you don't want to merge your administrators’ activities with your visitors’ and clients’ behavior for analysis. Anonymous IP Tracking: Enable this if you want to remove the last three digits from your users IP address (e.g. 192.168.0.xxx) before Google Analytics store data in its database. According Google, this does slightly reduce the accuracy of geographic reporting. Track User IDs: Check this if you want to track your clients’ behavior. This sends your users IDs to Google Analytics. You must set this option also in your Google Analytics Account -> Property -> USER-ID. Warning: Check Google documentation. In some countries might be illegal. Remarketing: If you want to enable Remarketing with Google Analytics. Enhanced in-page analytics: Check this if you want to enable Enhanced in-page analytics. Ecommerce Tracking System: The new Google Analytics Tracking System implements two different ecommerce tracking systems, the “ecommerce” and the “enhanced ecommerce”. The first one does basic tracking of the check out process, while the later has enhanced functionalities such as full product views and shopping cart tracking. Choose the type of ecommerce tracking you want. Your choice must be the same in your Goggle Analytics account settings. If later you want to change your choice, you must not forget to do the same in your Google Analytics Account. Sample Rate: Set the Sample Rate, by default this is 100 but for website with huge traffic this value must be lower. More information on this you can find at: https://support.google.com/analytics/answer/2637192 Site Speed Sample Rate: Set the Site Speed Sample Rate. For more information on this check: https://support.google.com/analytics/answer/1205784 Google Webmaster Verification: This is not a part of Google Analytics. It gives you the ability to add here the verification code from Google Webmaster Tools. The code can be found in the Verifications options as an alternative method from the default HTML file method. You have to enter here only the verification string and not the whole HTML code. As of now in the “enhanced ecommerce” feature we implemented only the check out process but soon we will include the whole cart and ordering procedure. Stay tuned! There are 2 versions “Light” (which is free) and “Pro” (which has all the features and costs only 4.90 Euros). In the images bellow you will find a comparison table of these versions. You can find the “New Google Analytics” addon at: http://www.arip.net/cart.php?gid=5 We hope that you will find it useful and we are open for questions and suggestions. The ARIP Team
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